pushes on the luxury
Agreement Embratur-Brazilian Luxury Travel Association Embratur has signed a technical cooperation agreement with the Blta (Brazilian Luxury Travel Association), with the aim of strengthening the sector and to increase tourism promotion ' of foreign luxury destinations in Brazil. The main objective is to give more prominence to the Brazilian tourism products for the luxury market, increasing participation in international fairs and promoting workshops, carry out research and field studies and inviting tourism operators and prints so that they can acquaint themselves with the cities Brazil. The agreement inaugurates a new form of cooperation between representatives Embratur and individuals operating in specific areas of tourism: there are no direct investments, but a cooperation based on information exchange and sharing of tools for the international promotion of Embratur. Among the main destinations for luxury tourism in Brazil include: beaches, Angra dos Reis, Paraty, and Fernando de Noronha Florianópolis; destinations in nature, the Amazon, Iguacu Falls, the Chapada Diamantina, the Lençóis Maranhenses , the Pantanal and cities, Sao Paulo, Rio de Janeiro and Salvador de Bahia. According to the study ILTM Industry Report, the luxury travel in 2006 showed 25 million tourists in the world and a total expenditure of 180 billion, about $ 7,200 per tourist. This type of tourists are mostly from countries like the United States, Britain, Germany, France and Italy.
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